Groups Mull ‘Harry and Louise’ Ads to Sink Consumer Agency
July 3, 2009 by admin
Financial industry and other business groups are considering running “Harry and Louise”-style ads to sway public opinion against the Obama administration’s proposed Consumer Financial Products Agency.
The original Harry and Louise television spot, financed by the insurance industry, helped defeat the Clinton health plan in the early 1990s. In the commercial, a middle-class married couple laments they are worse off under the new health-care regime, describing it as a bureaucratic nightmare.
The spot struck a chord with voters. Financial industry lobbyists hope the same strategy will turn middle America away from the consumer agency, which is gaining momentum in Washington. Read more about lobbying…
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